Social Deal
More than an anniversary party: the Niet te missen Feest.
From its very first deal to over 10 million members, 100,000 partners and more than 400 colleagues, Social Deal had every reason to celebrate. To mark its 15th anniversary, Social Deal partnered with THG Creative Agency, who took care of the creative concept, event design, organisation and full production of this spectacular celebration aboard the Oceandiva Nova in Rotterdam: the Niet te missen Feest.
Starting alongside the SS Rotterdam, the Oceandiva Nova transformed into a floating celebration with different experiences to discover throughout the ship. A VIP lounge overlooked the impressive central stage, while a cosy, old-pub-inspired space and playful arcade games created their own unique atmospheres. As the ship sailed along the Maas, guests enjoyed Rotterdam’s illuminated skyline from the spacious outdoor deck.
The highlight of the evening was an impressive line-up of top Dutch artists, including FLEMMING, De Jeugd van Tegenwoordig, Kraantje Pappie, La Fuente, Effe Serieus and Gullie. Their spectacular performances brought everyone together for a night filled with music, dancing and celebration.
More than an anniversary party, it was a moment to celebrate the people behind Social Deal’s success and look ahead to the next 15 years. An unforgettable experience combining entertainment, connection and the freedom of the water, right in the heart of Rotterdam.
Watch the aftermovie and experience the celebration for yourself. A World Apart.
