Samsung | Product Launch in the Netherlands & Belgium
Samsung Galaxy Unpacked
One premium brand experience for both the Dutch and Belgian audiences. This was the task for Effectgroep, the agency specialising in digital, live, and cross-media impact, commissioned by Samsung Benelux.
With our new ship, the Oceandiva Nova, we brought Samsung’s brand experience to life, sailing from Rotterdam to Antwerp for a two-day product launch. This way, all guests received the same unique experience, regardless of location, for the product launch of the year: Samsung Galaxy Unpacked.
The latest Samsung products and features came to life aboard the Oceandiva Nova in six different experience areas, where visitors could fully immerse themselves in the innovative world of Samsung.
We aimed for a unified brand experience for both the Netherlands and Belgium. A production that showcased the power of our complete blend. This was made possible on Oceandiva’s innovative event ship: fully ‘on brand’ with one cohesive brand experience, sailing from Rotterdam to Antwerp.
