MINI | Roadshow
MINI Big Love Boat – Roadshow Antwerp & Brussels
The MINI Big Love Boat wins the silver Belgian Event Award 2024 (BEA Award)!
On behalf of CityCubes, a leading Experiential Marketing Agency based in Antwerp, we brought ‘A world apart’ to life for 3,000 guests. For the MINI roadshow, we transformed the Oceandiva Futura into the iconic MINI Big Love Boat, which docked in the vibrant hearts of Antwerp and Brussels.
From cutting-edge digitalisation to lively music, interactive games, and an out-of-the-box food concept, guests were given an exclusive introduction to the latest MINI models: the groundbreaking MINI Cooper Electric and the versatile MINI Countryman.
The event not only allowed guests to explore these new models but also to be fully immersed in MINI’s innovative world. High-tech, intuitive technology and customizable features set the new models apart. The Oceandiva Futura, with its futuristic design, amplified the innovative and forward-thinking atmosphere of the event, making this roadshow an inspiring experience on the water.
This event was even awarded a silver award in the Business to Consumer category at the Belgian Event Awards 2024 (BEA).
The Oceandiva Futura became the floating stage for innovation during the MINI Big Love Boat roadshow. In Antwerp and Brussels, our guests experienced a unique introduction to the future of MINI – including the revolutionary MINI Cooper Electric and the versatile MINI Countryman. An unforgettable experience full of progress.
