CLAAS | 3-day product launch

Annual Sales Day with product launch

The annual meeting of CLAAS sales partners took place on the Oceandiva Nova. The highlight was the product launch of a new tractor model, which will be released next year. The event offered an informative program with various presentations and workshops, where headsets and translation services were used to allow international guests to participate. Highlights included the unveiling of the new tractor, various presentations on product innovations and sales information, as well as a shared evening event with a walking dinner, live music, and a saxophonist.

The product presentation of the latest CLAAS model took place on the deck of the Oceandiva Nova. Participants were given an exclusive preview of the new model, along with comprehensive information about its groundbreaking features and benefits. A CLAAS tractor on the water… a world apart!

We look back on a successful launch of our latest CLAAS tractor. The freedom of the water combined with inspiring presentations, culinary delights, and entertainment, made this three-day product launch into a unique experience

Elena Glitz
|
Head of Marketing CLAAS